BENROMACH LAUNCHES ANNIVERSARY CELEBRATIONS WITH 20TH ANNIVERSARY BOTTLING
The Benromach Distillery Company Ltd celebrated a significant milestone in the distillery’s history today (23rd April 2018) with the release of the Benromach 20thAnniversary Bottling.
This special whisky celebrates 20 years since production started at Benromach after the distillery was refurbished and re-opened in 1998. Distilled in the first year of production, only 3,000 bottles of this highly anticipated limited edition single malt will be available worldwide.
Matured in first fill oak casks in the traditional dunnage warehouses at the distillery in Forres, Scotland, the 20th Anniversary Bottling is part of the classic range of Speyside single malt Scotch whiskies.
This single malt whisky epitomises Benromach’s classic style. It has an exceptional vintage character, with rich fruits, fresh citrus and charred oak with subtle spice and a light touch of smoke on the finish.
The 20th Anniversary Bottling is presented in a special Benromach bottle, nestling in an elegantly lined wooden box. It also features copper detailing, reminiscent of the distillery’s two gleaming copper pot stills. A beautifully written and presented hardback book accompanies the whisky and celebrates the time-honoured traditions that are employed into lovingly crafting this unique single malt Scotch whisky.
There will be 3,000 bottles and 400 of these will be available for purchase at the Benromach Visitor Centre in Forres.
Keith Cruickshank, Distillery Manager at Benromach, who joined as a Distiller in 1998 said: “When we began distilling again in 1998, we wanted to recreate the unique Speyside whisky taste which historically had a touch of smoke. The 20th Anniversary Bottling uses the finest ingredients to create a gorgeous whisky that has exceptional depth and smoothness.
“This new expression gives Benromach lovers around the world the chance to own and taste a moment in time from the distillery’s rich history. Part of the Benromach classic range of single malts, this is a rare and exceptional whisky and a fitting dram to unite Benromach consumers globally to celebrate our 20th anniversary year.”
Desired by many, owned by few, the Benromach 20th Anniversary Bottling captures the classic character of Benromach Speyside single malt Scotch whisky – rich, smooth and beautifully balanced, with a hint of smoke. This is the traditional taste, which was almost lost forever, but brought back by the distillery when it reopened in 1998. Benromach is one of only a few distilleries in Scotland to use traditional methods, without any automated machinery. The small team of distillers employ all their senses when crafting this classic Speyside single malt Scotch whisky, managing the process by sight, sound and touch to create the unique, handcrafted and authentic Benromach taste.
The Benromach 20th Anniversary Bottling is available worldwide from Monday 23rd April 2018, with a UK RRP of £299. Prices in international markets may vary depending on local taxes and duty.
For more information on Benromach, and to explore the wide range of expressions available, please visit www.benromach.com
Gordon & MacPhail’s new look Connoisseurs Choice leads portfolio relaunch
Scotch whisky maturation expert, Gordon & MacPhail, has announced the relaunch of its portfolio of single malt Scotch whiskies to continue strengthening the reputation of the brand globally.
The 122-year-old, family-owned company is streamlining its existing portfolio into five distinct ranges: ‘Discovery’, ‘Distillery Labels’, ‘Connoisseurs Choice’, ‘Private Collection’, and ‘Generations’. Each range celebrates Gordon & MacPhail’s single-minded commitment to the art of Scotch whisky maturation.
The first range to relaunch, with a distinctive new look, will be ‘Connoisseurs Choice’, which marks its fiftieth anniversary this year.
Stephen Rankin is Director of Prestige and a fourth generation member of the Urquhart family, owners of Gordon & MacPhail. He said: “Gordon & MacPhail has a 122-year history of forging strong and lasting relationships with distillers across Scotland and our loyal consumers. With four generations of experience in the whisky industry, we have continually evolved, innovated, and grown.
“As we begin a new chapter, we are streamlining our portfolio to make it more accessible for our consumers, placing their desire for products with heritage, authenticity, and provenance at the heart of each range. We want to take malt whisky lovers on a journey that will help them explore beyond their usual whisky choices.
“Each whisky tells a story, not only about the distillery of origin and the casks maturing the spirit, but also about the time and patience devoted to nurturing each whisky to the pinnacle of its maturation potential. Many of the whiskies in our ranges have been tended by multiple generations of my family.”
The newly refreshed ‘Connoisseurs Choice’ was first pioneered in 1968 by George Urquhart, second generation of the family, at a time when very few whiskies were bottled as single malts.
Stephen continued: “When my grandfather launched ‘Connoisseurs Choice’, he was considered eccentric for taking such an innovative approach. This range provided an opportunity for whisky lovers to explore whiskies that had never previously been bottled as single malts. As a result, he is heralded as one of the pioneers of the single malt category.
“Our ‘Connoisseurs Choice’ range remains true to my grandfather’s vision and philosophy while placing a greater emphasis on small batch, single and multiple casks, bottled as vintages. We hope consumers will look forward to each limited release.”
The brand-new ‘Discovery’ range will follow in late spring; ‘Distillery Labels’ will launch in the summer, and new look ‘Private Collection’ range will be released in the autumn; the next ‘Generations’ unveiling is still to be revealed.
2018 marks the fiftieth anniversary of the “Connoisseurs Choice” range, the new range launches now in Spring 2018. These will be small batch non-chillfiltered, single and multiple cask bottlings. The label will clearly state what vintage the whiskies are as well as having a different colourway depending on the strength or wood finish. (46% – Gold Colourway, Cask Strength – Grey Colourway and Wood Finish – Red Colourway).
The price of the new range starts at approximately £70, $70 or €70 and rise to approximately £500, $500 or €500 depending on local taxes and duties.
Steve firstly you appear a very private man, having carried out my research (like a good interviewer), there is surprisingly little about you out on the net, why so private?
Illustrators tend to toil away in secret with very little contact to the outside world, but I’m definitely not a recluse, in fact I generally get a great deal of inspiration from the people I’m lucky enough to be surrounded by in Dublin.
It’s quite possible I’m hard to find online, but If you happen to pass Grogan’s pub on South William Street any time soon, ask anyone and they will know all my business.
Did you always have an artistic talent?
I’ve always been curious, and I’ve always been a bit inside my own head – drawing seemed an easier way to communicate when I was younger, as I was very dyslexic, so you could say it was how I adapted.
I don’t really believe in talent, you never question your ability to speak your native tongue, and it’s well understood that to learn another language it’s just a matter of studying. Artistic skill is the same, it’s just another language.
Did you know that you would work within the arts?
I knew from an early age that drawing was my favourite solution to problems and when I needed to earn some money I turned to art and I still love drawing today.
I’ve begun to appreciate the problem solving aspect of creative work much more. I like the practice of being presented with a creative puzzle and using whatever tools necessary to solve it. The pencil is still my favourite tool though.
Having had a look at your website I was really drawn to the slightly darker side (my interpretation) of your drawings. Is there a dark side, or was it just my interpretation?
One of my favourite film directors is David Lynch, he is as comfortable with horror as he is with humour and he sees nothing wrong with walking a narrow line between the two, which is how I feel. I think comedy is much more vivid when its framed in tragedy, in the same way colours are so much brighter against the dark.
Are you a fan of whisk(e)y?
Yes absolutely, whiskey is such a big part of Irish culture especially around St. Patrick’s Day.
Do you remember your first whisk(e)y?
I don’t remember my first whiskey, probably because it was drowned in Diet Coke or some such mixer. I do remember when I was in my 20s, I’d just left my girlfriend’s house after spending the whole day breaking up, I guess we were distracted so we hadn’t heard there was a riot taking place in Dublin at the time.
I passed a burning car and a couple of over turned bins before realising what was going on – it was absolute mayhem – and in a lot of ways the mood suited how I was feeling right then.
Along my route I ducked into an open door which happened to be a bar, I sat down probably looking really sorry for myself and the bar man – all joking aside – placed a neat whiskey in front of me, he didn’t even ask what I wanted. The Barman just looked at me as if to say, “it could be worse”. It was the sweetest whiskey I ever tasted.
As it does in Scotland, whiskey plays a massive part in Ireland’s heritage, right back through the ages, how important is it as a part of Ireland and its history?
Whiskey plays a huge role in Ireland’s heritage. St. Patrick’s Day, as everyone knows, is one of the most important cultural holidays in Ireland and it wouldn’t be the same without a small glass of Jameson.
More recently I have learnt the history of Jameson right back through the ages to when John Jameson started distilling in Dublin at Jameson’s Bow Street Distillery in 1780. Jameson has been making whiskey the same way ever since.
How did the collaboration with Jameson come to be?
Every year Jameson celebrates St. Patrick’s Day by commissioning an artist to create a piece of original art for its limited edition bottle. I was picked out because my bold, colourful style together with a certain level of humour and wit was a perfect match for Jameson.
I was honoured to be chosen considering the famous artists who have produced artwork for the limited edition bottle in the past including my good friends, street artist James Earley and illustrator Steve Simpson.
What was your biggest source of inspiration for your design?
The biggest source of inspiration for my design of the Jameson’s St. Patrick’s Day bottling was the legend behind the Irish phrase, “to chance your arm”. Legend has it that in 1492, ‘Black James’ Butler and his men found themselves barricaded behind the door to St. Patrick’s Cathedral in Dublin.
On the other side was Gearóid Fitzgerald who, tired of the constant fighting between the clans, decided it was time to make peace. Fitzgerald ordered his men to cut a hole in the door before extending his hand through the gap as a token of friendship. Rather than cut his arm off with a sword, Butler shook it and the long standing feud came to an end, giving Dublin one of its most famous sayings: “to chance your arm”.
I was also inspired by age old Dublin landmarks that are loved in equal measure by the people of Dublin, and by me. In the background of my design you can view Ha’Penny Bridge across the River Liffey, the surrounding Irish mountains and the Smithfield tower.
Were you familiar with the bottles, and designers that worked on the previous bottles? Is there a desire to work within their themes, or did you want to get away from that?
I’m good friends with Steve Simpson and James Early – they really made it difficult for me. It was tricky but at the very least I wanted my bottle to have its own personality.
Both James and Steve put a lot of time and thought into what they did and made things very personal to them – all I wanted to do was keep that attention to detail going.
What was the most challenging part of designing the packaging?
There’s a massive amount of constrictions with what you can and can’t put on a bottle and, on top of that, it has to feel and look very much like a Jameson bottle at a glance.
Even though there were all these hurdles Jameson initially gave me free reign to develop the concept and then they guided me through the challenge of making that concept work within the constrictions.
Did it take a long time to design?
The whole project from being approached, to inspiration and crafting the design took 24 months.
Now that it’s in production, how does it feel to see all these bottles with your label on them? I take it you have one or two stashed away?
I do, but it’s funny, I haven’t had that moment yet, where you bump into your work when you’re not expecting it, I’ve had that happen with books and with smaller projects but nothing on this scale.
I almost want to book a flight to see how far away I could go and still spot my design – it often happens when you least expect it, that’s the best.
For people that maybe haven’t visited Ireland yet, what hidden gems would you recommend?
The Aran Islands, there’s just something unquantifiable about them, the communities are so full of creativity and ingenuity and they embody everything great about this little patch in the Atlantic.
What projects do you have planned next?
I’m illustrating a book, which is out in September. I’m also writing my own book that will hopefully be coming out the following year. Apart from that, I’ll be celebrating with my bottle – it’s been 24 months in the making, so I have a lot of time to make up for.
Thank you for that Steve, we will be sure to keep an eye out for your upcoming publications and enjoy your time with your bottle, you’ve earned it.
Jameson 2017 St Patrick’s Day release is now on sale, don’t miss out grab a bottle or two whilst you can as it will be very popular indeed.