More than 50 Spirit of Speyside Whisky Festival events sell out on first day of ticket sales
The Spirit of Speyside Whisky Festival has hit a new high, with a record 52 events being sold out within 24 hours of tickets going on sale.
Whisky lovers have snapped up up the opportunity to gain behind-the-scenes access to distilleries that are not usually open to the public, as well showing strong demand for dining events, VIP experiences and connoisseur tours.
Tickets went on sale on Tuesday, February 3 and within half an hour of the online ticket office opening, a bumper £36,090 of transactions had been carried out.
By 24 hours, ticket sales had reached 380 transactions, worth almost £67,000, an increase on the same period last year.
More than half of the tickets purchased so far have gone to UK visitors, but Germany, the Netherlands and the USA are emerging as strong performers. Whisky lovers from Sweden, Switzerland, Norway, Belgium, Canada and Italy are also among the early bookers.
The Spirit of Speyside Whisky Festival is now in its 16th year and takes place at venues across the region from April 30 to May 4. The early buoyant demand for tickets could mean that the 2015 festival is on its way to being the most successful yet.
Festival administrator Pery Zakeri says, “It is wonderful to see that interest and anticipation in the festival is stronger than ever.
“Once again, we will be drawing visitors from all around the world to the stunning setting of Speyside, the malt whisky capital of the world.
“This is good news for us, and the great news for the public is that this year’s programme features a collection of over 350 events, so there’s still plenty of choice and availability.
“As well as specialist tours, tastings and experiences that prove popular with whisky enthusiasts, our programme also includes crafts, walks, music, folklore tours and dinners all within Speyside.”