Gordon & MacPhail roll out ‘The Wood Makes the Whisky’ Campaign

Focus on Wood and Whisky

Gordon & MacPhail, one of the world’s leading single malt whisky specialists, has selected a special series of whiskies to showcase the company’s ‘The Wood Makes the Whisky’ campaign which highlights the importance of this essential element in the whisky maturation process.

Wood Makes The Whisky
Wood Makes The Whisky

For over 120 years Gordon & MacPhail has carefully matched spirit with oak in order to ensure a premium taste which reflects the company’s philosophy. Through ‘The Wood Makes the Whisky, campaign consumers are invited to gain a more in-depth insight into how Gordon & MacPhail’s approach to matching wood to spirit has shaped a number of whiskies in their portfolio.

Using expertise honed over four generations, Gordon & MacPhail believe that wood really does make the whisky, with their skilfully coopered casks delivering a full spectrum of flavour compounds; from sweet vanilla notes found through Bourbon cask maturation to rich toffee, dark chocolate and spice notes derived through maturation in Sherry casks.

The array of flavours derived from oak are abundant across the Gordon & MacPhail portfolio, with each whisky demonstrating a unique flavour profile which reflects the cask type as well as the distillery character.

Gordon & MacPhail has selected a series of whiskies, from various Collections including Connoisseurs Choice, The MacPhail’s Collection and Rare Vintage, which they feel best demonstrate ‘The Wood Makes the Whisky’ philosophy.

A book and website have been created to accompany the campaign which can be used to guide whisky lovers through the series, explaining the flavours of each whisky and how this relates to the wood.

Ewen Macintosh, Chief Operating Officer said “Here at Gordon & MacPhail we have always been focused on the close relationship between oak and spirit, and have learned from vast experience that wood really does make the whisky. We have selected the special series of whiskies to demonstrate this complex relationship.

“Our unrivalled collection is a liquid library showcasing whiskies from numerous Scottish distilleries, age profiles and whisky characteristics. From branch to barrel, we aim to deliver a perfectly matured whisky time and time again.”

For more information on the Wood Makes the Whisky campaign click here.

Gordon & MacPhail is an independent, family-owned Scotch Whisky specialist which has been based in Elgin, Moray, since 1895. Four generations of the Urquhart family have continued the tradition of seeking out the best and rarest Scotch Whiskies.

Since its foundation, Gordon & MacPhail’s policy has been to send casks to distilleries throughout Scotland, fill them with ‘new make’ spirit and mature them either at the distillery of origin or in the firm’s own bonded warehouses in Elgin.

Now one of the world’s leading malt whisky specialists, Gordon & MacPhail exports to more than 60 countries. It offers more than 300 presentations of own-bottled single malts.  In 2009, Gordon & MacPhail was awarded the prestigious Queen’s Award for Enterprise in International Trade; an honour that was bestowed on the business again in 2013 with a visit from HRH The Princess Royal.

In 2015 Gordon & MacPhail made history by bottling the oldest cask ever released – a 75 Year Old Mortlach, distilled in 1939.

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